The Fun Theory? Really?

Would you choose to take the stairs if it was fun? Would you choose the stairs if with every step you created music? We invite you to explore the fun theory and see what happens when people seeing beautiful act together:

In the words of the fun theorists: "Can we get more people to choose the stairs by making it fun to do? Sixty-six percent more people than normal chose the stairs over the escalator. Fun can obviously change behavior for the better. We call it the fun theory."

And we think it's an opportunity to see beautiful on so many levels:
1. Do the stairs sing when you climb them? Maybe. Perhaps we just need to listen.
2. Do you have a fun theory? What is it? If not, why not make one?
3. Visit www.thefuntheory.com for more inspiration (though we'll showcase more of the fun theory on our blog too). Mission of the fun theory: "This site is dedicated to the thought that something as simple as fun is the easiest way to change people’s behaviour for the better. Be it for yourself, for the environment, or for something entirely different, the only thing that matters is that it’s change for the better."